Just the other day I released the news that Apple would be releasing an SDK for the iPhone. Before that I publicly justified the actions of Apple cutting the price on the iPhone and offering a $100 credit. I decided to allow myself to be a little more open with everybody.
In recent months I have been watching the blogs and websites which have condoned hacking the iPhone and iPod Touch to allow third-party apps to run on it. My staff and I have decided to oblige our customer base and allow them. Apple has always been innovative and from the podcasts I have listened to and the blogs I have read, it seems as if I am considered some sort of self-important tyrant. I disagree.
I demand perfection from those around me and from myself. I want things to be esthetically pleasing and extremely easy to use. This has been Apple’s focus since the beginning. I want to be informal with my customer base while doing this blog, and I want to ensure that no product information will be presented on this blog until it has been announced. Ever since Microsoft stole our ideas back in the 1980’s I want to keep things secretive. I know I have allowed pre-announcements recently starting with the iTV or AppleTV and recently the announcement of the iPhone SDK coming in February, at this time I do not wish to reveal why.
Just know that Macworld will blow you away in 2008. And I will be watching the blogs and podcasts closely.
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1 comment:
i love you steve
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